A BROKERAGE'S SUCCESS STORY

Watson Realty Corp Boosts website inquiries by 42% with SmartChat.

Watson needed to turn curious website visitors into high-intent buyers and sellers. Discover how they were able to achieve this with the help of the smartest CRO tool, SmartChat.

42%

Increase in website inquiries.

47%

Increase in website conversion rate.

24/7

Availability meant non-stop lead-gen.

"Before choosing SmartChat, we interviewed several companies, and SmartChat impressed us with its emphasis on human-led interaction and its ability to convert website visitors into valuable leads.

The increase in leads was remarkable. And it’s not just the number; the quality of leads that came through was outstanding.

SmartChat launched quickly, and leads came in immediately—we couldn’t be happier."
eBUSINESS MANAGER at WATSON REALTY CORP

They say it better than we ever could...
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Watson needed to turn curious website visitors into high-intent buyers and sellers.

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However, the impersonal nature of the online world can make it challenging for customers to engage effectively. As a result, the brokerage giant encountered some difficulties in its quest for improvement.

Turning leads into sales conversations

In the past, they struggled to convert online leads. The reliance on phone calls created a follow-up bottleneck, leading to missed connections.

Return on marketing spend

In an increasingly competitive real estate market where quality leads are becoming increasingly expensive, Watson needed to find a way to generate high-converting leads at a lower cost.

Watson reduced CPL and achieved net cost saving.

After interviewing several service providers, Watson determined that SmartChat was the right solution to assist them in the following ways:

Take advantage of traffic 24/7 without increasing overhead.

Reduce Cost Per Lead and achieved net cost saving.

Boost monthly revenue and increase return on investment.

Because SmartChat has been built to address many of the lead generation challenges modern brokerages face, the business was confident that the solution would deliver results. Upon implementing SmartChat, the benefits were immediate, which the Watson Realty team loved.

Generate Leads

Increased return-on investment

Generate Leads

Improved team efficiency

Generate Leads

A better customer experience

SmartChat combines the best of human-led live chat with data-driven performance marketing to drive results.

This fully managed solution provided Watson Realty Corp with high-quality, on-brand experiences for website visitors. CommVersion configured and managed SmartChat, providing a ‘done-for-you’ solution. SmartChat identified, engaged, qualified, and converted high-value prospects who were previously likely to abandon the website without inquiring.
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A seasoned player in the real estate game.

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Watson Realty Corp is a brokerage with over 50 years of experience, serving customers in Florida and southeastern Georgia.

Whether you’re looking for homes for sale, need to estimate your home’s value, or want to get pre-qualified for a loan, Watson has you covered!  

The Results

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Implementing SmartChat generated more qualified leads, improved service efficiency, and significantly enhanced Watson Realty's overall customer experience. We'd be delighted to help you achieve similar results.

42%

Increase in website inquiries.

47%

Increase in website conversion rate.

24/7

Availability meant on-stop lead-gen.

Download full case study.