This case study explores how Vita Student lowered lead acquisition costs, increased website enquiries, and achieved a 25% increase in conversion rate.
With rising competition and increasing demand for a better online experience, Vita Student set out to enhance lead generation and communication.
The goal was clear: increase enquiries and generate higher-quality leads. However, engaging with students proved challenging, as each had unique needs and preferences, requiring seamless, personalised communication.
To achieve this, Vita needed a reliable, 24/7 human-led chat solution. Consistent, on-brand communication was essential to meet student expectations and efficiently convert enquiries into bookings.
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To tackle their challenges, Vita Student Partnered with CommVersion to transform their lead generation process and drive better conversions. The strategic deployment of SmartChat empowered their bookings team to engage more effectively with prospects, fostering deeper connections with students.
What makes SmartChat unique is its combination of advanced targeting and 24/7 human agents, boosting website conversion rates by 5x compared to chatbot tools. It engages prospects, nurtures leads, and delivers ready-to-book opportunities that might have otherwise fallen through. With a risk-free trial, Vita was able to test it live and see measurable results before making a full commitment.
The impact was undeniable—lead acquisition costs dropped, website conversion rates increased by 25%, and high-quality leads grew substantially, generating 700+ additional leads every month. Through SmartChat, Vita further enhanced its website experience and strengthened its position in the competitive student accommodation market.
Implementing SmartChat generated more qualified leads, improved service efficiency, and significantly enhanced Vita Student's overall customer experience.
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