For Strutt and Parker, the primary goal has always been to drive positive growth while preserving their long-standing heritage brand. They also aimed to embrace modern methods of customer engagement.
Here are some of the challenges they've faced along the way:
They needed to find innovative ways to attract and capture potential customers at the top of the funnel.
Enhance user experience to turn visitors into loyal customers - at a lower cost-per-lead.
They also considered streamlining the online buying process so it is effortless and enjoyable for their customers.
Strutt & Parker were looking for a CRO solution that would understand the emotional nuances of our customer journey and the true intent behind each inquiry. SmartChat's advanced capabilities, particularly its smart targeting, seemed to fit the bill perfectly.
Let's see how SmartChat helped Strutt & Parker overcome their communication challenges!
SmartChat's targeted approach ensures that website visitors receive the right message at the right time. This reduces frustration and enhances the overall experience, connecting potential customers with the information they need when they need it most.
SmartChat combines data analysis with human-led interaction, capturing the emotions and intent behind customer inquiries. This allows for more personalised interactions, which are crucial for the customers we serve.
SmartChat frees up OSC teams to focus on building relationships and addressing more complex questions. This leads to a more trusting and engaging experience for potential home buyers, ultimately driving more successful sales.
SmartChat wasn't just a party trick for Strutt & Parker. It actually helped them score some serious wins! They saw a jump in qualified leads, their sales team became efficiency ninjas, and their bottom line got a healthy boost.
Let's dive into some of the results they saw after bringing SmartChat on board.