UK'S TOP CAR LEASER SUCCESS STORY

How Select Car Leasing delivered a 28% increase in website leads from existing traffic.

SCL urgently sought a solution to empower sales teams to convert these prospects into committed lease bookings. Discover how they achieved this with the help of CommVersion's SmartChat.

28%

Increase in website conversion rate.

39%

Of chats convert to immediate calls.

500+

Additional lease enquiries per month.

"Before SmartChat, converting website visitors into high-intent enquiries was challenging—a common issue in the market. Initially sceptical, we tried CommVersion's SmartChat and found it to be the missing piece.

Since implementation, our online lead conversion rate has increased by 28%, delivering over 500 lease enquiries per month. It's been a game-changer."
HEAD OF SALES AT SELECT CAR LEASING

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SCL needed to bridge the gap between website traffic and sales conversions.

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Despite a steady website traffic flow, Select Car Leasing sought a powerful tool to transform online interest into high-intent lease enquiries. But they face significant challenges:

Transforming browsers into high-intent lease enquiries.

SCL urgently sought a strategy to pinpoint high-intent website visitors, empowering sales teams to convert these prospects into committed lease bookings.

High lease bookings acquisition costs.

In an increasingly competitive car leasing market where quality leads are becoming increasingly expensive, SCL needed to find a way to generate high-converting leads at a lower cost.

39% of leads convert via InstantConnect.

Select Car Leasing transformed its sales pipeline by leveraging CommVersion’s SmartChat. Recognising that inbound calls yield the highest conversion rates, SCL focused on turning anonymous website visitors into qualified leads before they churn. SmartChat’s InstantConnect feature seamlessly converted engaged chat conversations into direct sales calls.

This innovative approach rescued about-to-be-lost traffic, generating consistent, high-quality leads and driving substantial sales growth.

How instantConnect Works:

1. Agent floats the idea

Chat agent asks a qualified lead if they’d prefer to get on a call.

2. Visitor agrees to a call

If yes, a call between the sales representative and the lead is made.

3. Call is connected

The stars align, and the lead agrees to take the next step.

SmartChat combines the best of human-led live chat with data-driven performance marketing to drive results.

This fully managed solution provided Watson Realty Corp with high-quality, on-brand experiences for website visitors. CommVersion configured and managed SmartChat, providing a ‘done-for-you’ solution. SmartChat identified, engaged, qualified, and converted high-value prospects who were previously likely to abandon the website without inquiring.
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‘Excellent’ 5-star rating from over 29,822 reviews.

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Select Car Leasing, one of the UK’s largest independent car and van leasing specialists has supplied vehicles since 2004.

SCL offers competitive leasing rates by working with manufacturers, motor groups, and finance partners.

Select Car Leasing now delivers more than 500 additional lease enquiries per month.

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The implementation of SmartChat moved the needle for Select Car Leasing, driving impressive results such as:

28%

Increase in website conversion rate.

39%

Of chats convert to immediate calls.

500+

Additional lease enquiries per month.

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