A beginner’s guide to Chatbots : What are Chatbots, How do they work and the different kinds of chatbots

October 30, 2018 | By | Chatbots, Live Chat
Chatbots

With the constant changes in technology, advertising, and marketing over the last decade, businesses are finding it more and more challenging to keep customers engaged and increase conversions. Fortunately, vast leaps in technology have led to the evolution of Machine Learning and Artificial Intelligence which have contributed to the development of Chatbots that are quickly addressing this challenge.

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Top Tips to Master B2B Lead Generation Using Live Chat

June 13, 2018 | By | Live Chat, Marketing
B2B Lead Generation using live chat

The fact that lead generation is the primary objective of online marketing assumes even greater significance for B2B companies where the buyer’s journey is often a longer and more complicated process. As several marketing strategies jostle to capture the attention of the target audience, obtaining valid leads and achieving conversion targets is becoming increasingly difficult […]

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Mastering Email Marketing in 2018

Email Marketing in 2018

Email Marketing is without a doubt one of the most popular and effective marketing strategies for businesses looking to engage with customers and generate leads. In the 40 years that it has been around, email marketing has seen many ups and downs; just a couple of years ago there was a rumour going around that […]

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Lead Generation: The most popular techniques online

November 4, 2016 | By | Live Chat
Lead generation

In an era where the customer is spoilt for choice, thanks to the world wide web and digitalisation; catching the interest of your customer is no longer the primary goal of business houses worldwide. Today, interest has to be created and for this lead generation plays a massive role. Lead generation has been a buzzword […]

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BENEFITS OF LIVE CHAT IN HOSPITALITY

October 3, 2016 | By | Events & Hospitality
Benefits of Live Chat in Hospitality

In the ever growing online presence of the hospitality industry,  if there’s anything that can give your hotel an edge over your competitors it’s LIVE CHAT! The Hotel industry has seen a boost in the number of guests researching, planning and booking online, however, a major issue that guests face while booking online is a […]

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