Why Content Marketing Calendar Is A Vital Element of Your Marketing Strategy

July 3, 2018 | By | Live Chat, Marketing
Content Marketing for Business

Content is an essential and extremely crucial component of the digital marketing strategy for any business. However, how effectively you are able to execute your content strategy depends to a large extent on your content marketing calendar. Having a content marketing calendar in place offers several advantages to businesses, especially digital marketing teams. So, let’s […]

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Top Tips to Master B2B Lead Generation Using Live Chat

June 13, 2018 | By | Live Chat, Marketing
B2B Lead Generation using live chat

The fact that lead generation is the primary objective of online marketing assumes even greater significance for B2B companies where the buyer’s journey is often a longer and more complicated process. As several marketing strategies jostle to capture the attention of the target audience, obtaining valid leads and achieving conversion targets is becoming increasingly difficult […]

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Mastering Email Marketing in 2018

Email Marketing in 2018

Email Marketing is without a doubt one of the most popular and effective marketing strategies for businesses looking to engage with customers and generate leads. In the 40 years that it has been around, email marketing has seen many ups and downs; just a couple of years ago there was a rumour going around that […]

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