A beginner’s guide to Chatbots : What are Chatbots, How do they work and the different kinds of chatbots

October 30, 2018 | By | Chatbots, Live Chat
Chatbots

With the constant changes in technology, advertising, and marketing over the last decade, businesses are finding it more and more challenging to keep customers engaged and increase conversions. Fortunately, vast leaps in technology have led to the evolution of Machine Learning and Artificial Intelligence which have contributed to the development of Chatbots that are quickly addressing this challenge.

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Mastering Email Marketing in 2018

Email Marketing in 2018

Email Marketing is without a doubt one of the most popular and effective marketing strategies for businesses looking to engage with customers and generate leads. In the 40 years that it has been around, email marketing has seen many ups and downs; just a couple of years ago there was a rumour going around that […]

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Chat Bots vs. Real Chat

October 6, 2016 | By | Live Chat

As a specialist in Digital Media, I am constantly bombarded with information about the next new shiny thing – and right now there is a lot of noise surrounding Chat Bots. At their simplest, chat bots are the voices that you are confronted with when you call your bank and they ask you to respond […]

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