Whether you are starting a new business and juggling several responsibilities at once, or whether you are a seasoned professional who runs a larger company; as your business grows, you will begin to feel the need to improve your customer service efforts and hire more team members. When it comes to customer support or lead […]
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“There’s many a slip between the cup and the lip” – the saying rings uncannily true in the context of getting your website visitors to culminate their online shopping by actually making a purchase. It has been observed that as many as 7 to 8 out of 10 online shoppers do not end up emptying […]
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Every brand today boasts of a dynamic online presence and a robust digital marketing strategy to match. The real estate industry is no exception. Over the last decade digital marketing has completely revolutionised the concept of advertising and it has now emerged as an indispensable ingredient to boost brand reputation and drive conversions. The real […]
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In the last two decades, E-commerce has completely revolutionized the retail industry. Today, the options are endless and you can do everything from ordering your food and medication online to decorating your entire house and purchasing your weekly groceries. As this industry continues to evolve and customer expectations grow, several E-commerce businesses that are not […]
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LinkedIn is one of the oldest online marketing platforms and definitely one of the most effective ones for B2B marketing. With 18 million companies active on LinkedIn, the fact that this platform has huge opportunities for your business is a no-brainer. But, let’s be honest, not everyone is equipped with the knowledge of how to […]
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Most businesses share a common grievance that in spite of allocating a large chunk of their marketing budgets to draw more traffic to their websites, the return on investment (ROI) is far from encouraging. What adds to their woes is the fact that while the budgets are limited, the options available are many, leaving them […]
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Content is an essential and extremely crucial component of the digital marketing strategy for any business. However, how effectively you are able to execute your content strategy depends to a large extent on your content marketing calendar. Having a content marketing calendar in place offers several advantages to businesses, especially digital marketing teams. So, let’s […]
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In what may well prove to be a masterstroke in the online advertising world, Microsoft has announced that Bing Ads will soon be able to allow advertisers to target Linkedin Audiences. This functionality should be available by the end of the year. The announcement happened in the form of a quiet response by a Bing […]
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The sphere of digital marketing seems to be an ever-expanding one. As a result, businesses today have a number of channels and platforms through which they can reach their target audience. Instagram is one such platform that has found favour with several businesses of all sizes of late offering with the objective of driving their […]
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The fact that lead generation is the primary objective of online marketing assumes even greater significance for B2B companies where the buyer’s journey is often a longer and more complicated process. As several marketing strategies jostle to capture the attention of the target audience, obtaining valid leads and achieving conversion targets is becoming increasingly difficult […]
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