How to optimise your digital ad spends

July 27, 2018 | By | Live Chat, Marketing
optimise your digital ad spends

Most businesses share a common grievance that in spite of allocating a large chunk of their marketing budgets to draw more traffic to their websites, the return on investment (ROI) is far from encouraging.  What adds to their woes is the fact that while the budgets are limited, the options available are many, leaving them […]

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Why Content Marketing Calendar Is A Vital Element of Your Marketing Strategy

July 3, 2018 | By | Live Chat, Marketing
Content Marketing for Business

Content is an essential and extremely crucial component of the digital marketing strategy for any business. However, how effectively you are able to execute your content strategy depends to a large extent on your content marketing calendar. Having a content marketing calendar in place offers several advantages to businesses, especially digital marketing teams. So, let’s […]

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Top Tips to Master B2B Lead Generation Using Live Chat

June 13, 2018 | By | Live Chat, Marketing
B2B Lead Generation using live chat

The fact that lead generation is the primary objective of online marketing assumes even greater significance for B2B companies where the buyer’s journey is often a longer and more complicated process. As several marketing strategies jostle to capture the attention of the target audience, obtaining valid leads and achieving conversion targets is becoming increasingly difficult […]

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How The Golf Industry is Leveraging Live Chat to Improve Customer Support & Increase Leads

May 1, 2018 | By | Golf, Live Chat, Marketing
Live Chat For Golf

A strong online presence, especially a fully responsive and dynamic website has become a necessity for businesses in the Golf Industry, allowing them to directly interact with customers. With technological advancements gaining momentum in the last decade, customers are finding it increasingly more convenient to make inquiries and bookings online, rather than doing so in […]

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10 Proven SEO Techniques and Strategies for 2018

10 Proven SEO Techniques and Strategies for 2018

Are you looking to increase your search traffic in 2018? Have you been using the same old tried and tested SEO techniques for the last few years, with little or no results? We’ve put together a list of strategies that will impact SEO in a big way this year. If you’re serious about improving search […]

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Mastering Email Marketing in 2018

Email Marketing in 2018

Email Marketing is without a doubt one of the most popular and effective marketing strategies for businesses looking to engage with customers and generate leads. In the 40 years that it has been around, email marketing has seen many ups and downs; just a couple of years ago there was a rumour going around that […]

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5 best live chat plugins for WordPress

Best live chat plugins for wordpress

Any business website would be incomplete today without live chat functionality. Even if you are attracting adequate traffic to your site, it is equally important to be able to sustain the interest of customers and equip them with all the relevant information while they are still on the site, in order to lead them towards […]

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