Most businesses share a common grievance that in spite of allocating a large chunk of their marketing budgets to draw more traffic to their websites, the return on investment (ROI) is far from encouraging. What adds to their woes is the fact that while the budgets are limited, the options available are many, leaving them […]
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Content is an essential and extremely crucial component of the digital marketing strategy for any business. However, how effectively you are able to execute your content strategy depends to a large extent on your content marketing calendar. Having a content marketing calendar in place offers several advantages to businesses, especially digital marketing teams. So, let’s […]
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In what may well prove to be a masterstroke in the online advertising world, Microsoft has announced that Bing Ads will soon be able to allow advertisers to target Linkedin Audiences. This functionality should be available by the end of the year. The announcement happened in the form of a quiet response by a Bing […]
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The sphere of digital marketing seems to be an ever-expanding one. As a result, businesses today have a number of channels and platforms through which they can reach their target audience. Instagram is one such platform that has found favour with several businesses of all sizes of late offering with the objective of driving their […]
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The fact that lead generation is the primary objective of online marketing assumes even greater significance for B2B companies where the buyer’s journey is often a longer and more complicated process. As several marketing strategies jostle to capture the attention of the target audience, obtaining valid leads and achieving conversion targets is becoming increasingly difficult […]
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A strong online presence, especially a fully responsive and dynamic website has become a necessity for businesses in the Golf Industry, allowing them to directly interact with customers. With technological advancements gaining momentum in the last decade, customers are finding it increasingly more convenient to make inquiries and bookings online, rather than doing so in […]
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Email marketing, if used correctly, can prove to be one of the most effective tools to promote your business. The very first hurdle is the most crucial one to cross – getting prospects to open your mail without either ignoring it or just deleting it outright. It is only when you are through this all […]
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Are you looking to increase your search traffic in 2018? Have you been using the same old tried and tested SEO techniques for the last few years, with little or no results? We’ve put together a list of strategies that will impact SEO in a big way this year. If you’re serious about improving search […]
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Email Marketing is without a doubt one of the most popular and effective marketing strategies for businesses looking to engage with customers and generate leads. In the 40 years that it has been around, email marketing has seen many ups and downs; just a couple of years ago there was a rumour going around that […]
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Any business website would be incomplete today without live chat functionality. Even if you are attracting adequate traffic to your site, it is equally important to be able to sustain the interest of customers and equip them with all the relevant information while they are still on the site, in order to lead them towards […]
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How to optimise your digital ad spends
How Live Chat Can Help Auto Dealerships
Why Content Marketing Calendar Is A Vital Element of Your Marketing Strategy
Microsoft’s Bing Ads to Allow Advertisers to Target Linkedin Audiences
6 Tactics to Affect the Buying Decision Process on Instagram
