Top Tips to Master B2B Lead Generation Using Live Chat

June 13, 2018 | By | Live Chat, Marketing
Live Chat for B2B Lead Generation

The fact that lead generation is the primary objective of online marketing assumes even greater significance for B2B companies where the buyer’s journey is often a longer and more complicated process. As several marketing strategies jostle to capture the attention of the target audience, obtaining valid leads and achieving conversion targets is becoming increasingly difficult […]

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Pros and Cons of 3 Customer Support Technologies: Live Chat (Human Chat) Vs Chatbots Vs NLP (Intelligent Chat)

May 14, 2018 | By | Live Chat
Live Chat (Human Chat) Vs Chatbots Vs NLP (Intelligent Chat)

As the business world embraces technological advancements at a faster rate than ever before, customer service is seeing some major changes and companies are competing to stay ahead of the game. Among the lead generation and customer service tools that have gained popularity over the last few years, there are 3 major players that have […]

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What Key Marketing Metrics Matter for Your Website?

May 2, 2018 | By | Live Chat
What Key Marketing Metrics Matter for Your Website?

The success of all marketing campaigns hinges on the accurate analysis of marketing metrics. To put simply marketing metrics are measurable values that indicate the effectiveness of marketing efforts across various channels. However, as the metrics differ for every channel, the key is to know what to measure for each – for example while open […]

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How The Golf Industry is Leveraging Live Chat to Improve Customer Support & Increase Leads

May 1, 2018 | By | Golf, Live Chat, Marketing
Managed Live Chat Service For Golf Industry

A strong online presence, especially a fully responsive and dynamic website has become a necessity for businesses in the Golf Industry, allowing them to directly interact with customers. With technological advancements gaining momentum in the last decade, customers are finding it increasingly more convenient to make inquiries and bookings online, rather than doing so in […]

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10 Proven SEO Techniques and Strategies for 2018

10 Proven SEO Techniques and Strategies for 2018

Are you looking to increase your search traffic in 2018? Have you been using the same old tried and tested SEO techniques for the last few years, with little or no results? We’ve put together a list of strategies that will impact SEO in a big way this year. If you’re serious about improving search […]

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Mastering Email Marketing in 2018

Interactive Email MarketingInteractive Email Marketing

Email Marketing is without a doubt one of the most popular and effective marketing strategies for businesses looking to engage with customers and generate leads. In the 40 years that it has been around, email marketing has seen many ups and downs; just a couple of years ago there was a rumour going around that […]

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