Most businesses share a common grievance that in spite of allocating a large chunk of their marketing budgets to draw more traffic to their websites, the return on investment (ROI) is far from encouraging. What adds to their woes is the fact that while the budgets are limited, the options available are many, leaving them […]
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We cannot overemphasize the importance of some decisions in life, such as purchasing a car. For people to decide which vehicle to drive around in and rely on potentially for the next 3-4 years can be a mammoth, more so because of the money involved! So obviously, customers indulge in thorough research and ensure they […]
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Content is an essential and extremely crucial component of the digital marketing strategy for any business. However, how effectively you are able to execute your content strategy depends to a large extent on your content marketing calendar. Having a content marketing calendar in place offers several advantages to businesses, especially digital marketing teams. So, let’s […]
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The sphere of digital marketing seems to be an ever-expanding one. As a result, businesses today have a number of channels and platforms through which they can reach their target audience. Instagram is one such platform that has found favour with several businesses of all sizes of late offering with the objective of driving their […]
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The fact that lead generation is the primary objective of online marketing assumes even greater significance for B2B companies where the buyer’s journey is often a longer and more complicated process. As several marketing strategies jostle to capture the attention of the target audience, obtaining valid leads and achieving conversion targets is becoming increasingly difficult […]
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As the business world embraces technological advancements at a faster rate than ever before, customer service is seeing some major changes and companies are competing to stay ahead of the game. Among the lead generation and customer service tools that have gained popularity over the last few years, there are 3 major players that have […]
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The success of all marketing campaigns hinges on the accurate analysis of marketing metrics. To put simply marketing metrics are measurable values that indicate the effectiveness of marketing efforts across various channels. However, as the metrics differ for every channel, the key is to know what to measure for each – for example while open […]
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A strong online presence, especially a fully responsive and dynamic website has become a necessity for businesses in the Golf Industry, allowing them to directly interact with customers. With technological advancements gaining momentum in the last decade, customers are finding it increasingly more convenient to make inquiries and bookings online, rather than doing so in […]
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Email marketing, if used correctly, can prove to be one of the most effective tools to promote your business. The very first hurdle is the most crucial one to cross – getting prospects to open your mail without either ignoring it or just deleting it outright. It is only when you are through this all […]
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It’s now a given fact – almost all business owners agree that adding live chat functionality to their website gives their conversion rates an immense boost and improves the overall quality of customer satisfaction. However, the next logical question they are faced with is – which is more viable – managing live chat in-house or […]
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