Every brand today boasts of a dynamic online presence and a robust digital marketing strategy to match. The real estate industry is no exception. Over the last decade digital marketing has completely revolutionised the concept of advertising and it has now emerged as an indispensable ingredient to boost brand reputation and drive conversions. The real […]
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Remember the times when customers would dial into customer support and listen to music for at least 15-20 minutes before someone addressed their call? Not only was this frustrating for the customer but it also proved to be problematic for businesses trying to improve customer experience. The research is clear on one thing – customers […]
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Every business owner at one point or the other faces the same set of challenges -which often include keeping customers engaged and improving customer service. Where do Chatbots fit into this? The AI-powered technology is helping businesses of all sizes overcome and address a number of common obstacles. As we’ve explained in our article, A […]
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In the last two decades, E-commerce has completely revolutionized the retail industry. Today, the options are endless and you can do everything from ordering your food and medication online to decorating your entire house and purchasing your weekly groceries. As this industry continues to evolve and customer expectations grow, several E-commerce businesses that are not […]
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With the constant changes in technology, advertising, and marketing over the last decade, businesses are finding it more and more challenging to keep customers engaged and increase conversions. Fortunately, vast leaps in technology have led to the evolution of Machine Learning and Artificial Intelligence which have contributed to the development of Chatbots that are quickly addressing this challenge.
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LinkedIn is one of the oldest online marketing platforms and definitely one of the most effective ones for B2B marketing. With 18 million companies active on LinkedIn, the fact that this platform has huge opportunities for your business is a no-brainer. But, let’s be honest, not everyone is equipped with the knowledge of how to […]
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Most businesses share a common grievance that in spite of allocating a large chunk of their marketing budgets to draw more traffic to their websites, the return on investment (ROI) is far from encouraging. What adds to their woes is the fact that while the budgets are limited, the options available are many, leaving them […]
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We cannot overemphasize the importance of some decisions in life, such as purchasing a car. For people to decide which vehicle to drive around in and rely on potentially for the next 3-4 years can be a mammoth, more so because of the money involved! So obviously, customers indulge in thorough research and ensure they […]
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Content is an essential and extremely crucial component of the digital marketing strategy for any business. However, how effectively you are able to execute your content strategy depends to a large extent on your content marketing calendar. Having a content marketing calendar in place offers several advantages to businesses, especially digital marketing teams. So, let’s […]
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The sphere of digital marketing seems to be an ever-expanding one. As a result, businesses today have a number of channels and platforms through which they can reach their target audience. Instagram is one such platform that has found favour with several businesses of all sizes of late offering with the objective of driving their […]
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Top 10 Real Estate Lead Generation Ideas for 2019
Top 5 industries that can benefit from Chatbots
How Can Chatbots Benefit Your Business?
3 Ways Chatbots can help E-commerce brands
A beginner’s guide to Chatbots : What are Chatbots, How do they work and the different kinds of chatbots
