3 Ways Chatbots can help E-commerce brands

November 6, 2018 | By | Chatbots, Live Chat, Marketing, Tech
Chatbots for ecommerce

In the last two decades, E-commerce has completely revolutionized the retail industry. Today, the options are endless and you can do everything from ordering your food and medication online to decorating your entire house and purchasing your weekly groceries. As this industry continues to evolve and customer expectations grow, several E-commerce businesses that are not […]

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A beginner’s guide to Chatbots : What are Chatbots, How do they work and the different kinds of chatbots

October 30, 2018 | By | Chatbots, Live Chat
Chatbots

With the constant changes in technology, advertising, and marketing over the last decade, businesses are finding it more and more challenging to keep customers engaged and increase conversions. Fortunately, vast leaps in technology have led to the evolution of Machine Learning and Artificial Intelligence which have contributed to the development of Chatbots that are quickly addressing this challenge.

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How to optimise your digital ad spends

July 27, 2018 | By | Live Chat, Marketing

Most businesses share a common grievance that in spite of allocating a large chunk of their marketing budgets to draw more traffic to their websites, the return on investment (ROI) is far from encouraging.  What adds to their woes is the fact that while the budgets are limited, the options available are many, leaving them […]

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How Live Chat Can Help Auto Dealerships

July 26, 2018 | By | Automotive, Live Chat
Live Chat for Auto Dealerships

We cannot overemphasize the importance of some decisions in life, such as purchasing a car. For people to decide which vehicle to drive around in and rely on potentially for the next 3-4 years can be a mammoth, more so because of the money involved! So obviously, customers indulge in thorough research and ensure they […]

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Why Content Marketing Calendar Is A Vital Element of Your Marketing Strategy

July 3, 2018 | By | Live Chat, Marketing
Content Marketing for Business

Content is an essential and extremely crucial component of the digital marketing strategy for any business. However, how effectively you are able to execute your content strategy depends to a large extent on your content marketing calendar. Having a content marketing calendar in place offers several advantages to businesses, especially digital marketing teams. So, let’s […]

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Top Tips to Master B2B Lead Generation Using Live Chat

June 13, 2018 | By | Live Chat, Marketing
B2B Lead Generation using live chat

The fact that lead generation is the primary objective of online marketing assumes even greater significance for B2B companies where the buyer’s journey is often a longer and more complicated process. As several marketing strategies jostle to capture the attention of the target audience, obtaining valid leads and achieving conversion targets is becoming increasingly difficult […]

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Pros and Cons of 3 Customer Support Technologies: Live Chat (Human Chat) Vs Chatbots Vs NLP (Intelligent Chat)

May 14, 2018 | By | Live Chat
Live Chat (Human Chat) Vs Chatbots Vs NLP (Intelligent Chat)

As the business world embraces technological advancements at a faster rate than ever before, customer service is seeing some major changes and companies are competing to stay ahead of the game. Among the lead generation and customer service tools that have gained popularity over the last few years, there are 3 major players that have […]

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What Key Marketing Metrics Matter for Your Website?

May 2, 2018 | By | Live Chat
What Key Marketing Metrics Matter for Your Website?

The success of all marketing campaigns hinges on the accurate analysis of marketing metrics. To put simply marketing metrics are measurable values that indicate the effectiveness of marketing efforts across various channels. However, as the metrics differ for every channel, the key is to know what to measure for each – for example while open […]

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