The success of all marketing campaigns hinges on the accurate analysis of marketing metrics. To put simply marketing metrics are measurable values that indicate the effectiveness of marketing efforts across various channels. However, as the metrics differ for every channel, the key is to know what to measure for each – for example while open […]

A strong online presence, especially a fully responsive and dynamic website has become a necessity for businesses in the Golf Industry, allowing them to directly interact with customers. With technological advancements gaining momentum in the last decade, customers are finding it increasingly more convenient to make inquiries and bookings online, rather than doing so in […]

Email marketing, if used correctly, can prove to be one of the most effective tools to promote your business. The very first hurdle is the most crucial one to cross – getting prospects to open your mail without either ignoring it or just deleting it outright. It is only when you are through this all […]

It’s now a given fact – almost all business owners agree that adding live chat functionality to their website gives their conversion rates an immense boost and improves the overall quality of customer satisfaction. However, the next logical question they are faced with is – which is more viable – managing live chat in-house or […]

Are you looking to increase your search traffic in 2018? Have you been using the same old tried and tested SEO techniques for the last few years, with little or no results? We’ve put together a list of strategies that will impact SEO in a big way this year. If you’re serious about improving search […]