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“There’s many a slip between the cup and the lip” – the saying rings uncannily true in the context of getting your website visitors to culminate their online shopping by actually making a purchase.  It has been observed that as many as 7 to 8 out of 10 online shoppers do not end up emptying […]

Every brand today boasts of a dynamic online presence and a robust digital marketing strategy to match. The real estate industry is no exception. Over the last decade digital marketing has completely revolutionised the concept of advertising and it has now emerged as an indispensable ingredient to boost brand reputation and drive conversions. The real […]

Remember the times when customers would dial into customer support and listen to music for at least 15-20 minutes before someone addressed their call? Not only was this frustrating for the customer but it also proved to be problematic for businesses trying to improve customer experience. The research is clear on one thing – customers […]

Every business owner at one point or the other faces the same set of challenges -which often include keeping customers engaged and improving customer service. Where do Chatbots fit into this? The AI-powered technology is helping businesses of all sizes overcome and address a number of common obstacles. As we’ve explained in our article, A […]

In the last two decades, E-commerce has completely revolutionized the retail industry. Today, the options are endless and you can do everything from ordering your food and medication online to decorating your entire house and purchasing your weekly groceries. As this industry continues to evolve and customer expectations grow, several E-commerce businesses that are not […]