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Most businesses share a common grievance that in spite of allocating a large chunk of their marketing budgets to draw more traffic to their websites, the return on investment (ROI) is far from encouraging.  What adds to their woes is the fact that while the budgets are limited, the options available are many, leaving them […]

We cannot overemphasize the importance of some decisions in life, such as purchasing a car. For people to decide which vehicle to drive around in and rely on potentially for the next 3-4 years can be a mammoth, more so because of the money involved! So obviously, customers indulge in thorough research and ensure they […]

Content is an essential and extremely crucial component of the digital marketing strategy for any business. However, how effectively you are able to execute your content strategy depends to a large extent on your content marketing calendar. Having a content marketing calendar in place offers several advantages to businesses, especially digital marketing teams. So, let’s […]

In what may well prove to be a masterstroke in the online advertising world, Microsoft has announced that Bing Ads will soon be able to allow advertisers to target Linkedin Audiences. This functionality should be available by the end of the year. The announcement happened in the form of a quiet response by a Bing […]

The sphere of digital marketing seems to be an ever-expanding one. As a result, businesses today have a number of channels and platforms through which they can reach their target audience. Instagram is one such platform that has found favour with several businesses of all sizes of late offering with the objective of driving their […]