The fact that lead generation is the primary objective of online marketing assumes even greater significance for B2B companies where the buyer’s journey is often a longer and more complicated process. As several marketing strategies jostle to capture the attention of the target audience, obtaining valid leads and achieving conversion targets is becoming increasingly difficult […]

As the business world embraces technological advancements at a faster rate than ever before, customer service is seeing some major changes and companies are competing to stay ahead of the game. Among the lead generation and customer service tools that have gained popularity over the last few years, there are 3 major players that have […]

The success of all marketing campaigns hinges on the accurate analysis of marketing metrics. To put simply marketing metrics are measurable values that indicate the effectiveness of marketing efforts across various channels. However, as the metrics differ for every channel, the key is to know what to measure for each – for example while open […]

A strong online presence, especially a fully responsive and dynamic website has become a necessity for businesses in the Golf Industry, allowing them to directly interact with customers. With technological advancements gaining momentum in the last decade, customers are finding it increasingly more convenient to make inquiries and bookings online, rather than doing so in […]

Email marketing, if used correctly, can prove to be one of the most effective tools to promote your business. The very first hurdle is the most crucial one to cross – getting prospects to open your mail without either ignoring it or just deleting it outright. It is only when you are through this all […]