Microsoft Bing Ads & Linkedin Audience Targeting

Microsoft’s Bing Ads to Allow Advertisers to Target Linkedin Audiences

June 26, 2018 | By | Marketing

In what may well prove to be a masterstroke in the online advertising world, Microsoft has announced that Bing Ads will soon be able to allow advertisers to target Linkedin Audiences. This functionality should be available by the end of the year. The announcement happened in the form of a quiet response by a Bing […]

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6 Tactics to Affect the Buying Decision Process on Instagram

6 Tactics to Affect the Buying Decision Process on Instagram

June 25, 2018 | By | Live Chat, Marketing

The sphere of digital marketing seems to be an ever-expanding one. As a result, businesses today have a number of channels and platforms through which they can reach their target audience. Instagram is one such platform that has found favour with several businesses of all sizes of late offering with the objective of driving their […]

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B2B Lead Generation using live chat

Top Tips to Master B2B Lead Generation Using Live Chat

June 13, 2018 | By | Live Chat, Marketing

The fact that lead generation is the primary objective of online marketing assumes even greater significance for B2B companies where the buyer’s journey is often a longer and more complicated process. As several marketing strategies jostle to capture the attention of the target audience, obtaining valid leads and achieving conversion targets is becoming increasingly difficult […]

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Live Chat (Human Chat) Vs Chatbots Vs NLP (Intelligent Chat)

Pros and Cons of 3 Customer Support Technologies: Live Chat (Human Chat) Vs Chatbots Vs NLP (Intelligent Chat)

May 14, 2018 | By | Live Chat

As the business world embraces technological advancements at a faster rate than ever before, customer service is seeing some major changes and companies are competing to stay ahead of the game. Among the lead generation and customer service tools that have gained popularity over the last few years, there are 3 major players that have […]

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What Key Marketing Metrics Matter for Your Website?

What Key Marketing Metrics Matter for Your Website?

May 2, 2018 | By | Live Chat

The success of all marketing campaigns hinges on the accurate analysis of marketing metrics. To put simply marketing metrics are measurable values that indicate the effectiveness of marketing efforts across various channels. However, as the metrics differ for every channel, the key is to know what to measure for each – for example while open […]

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