Content Marketing for Business

Why Content Marketing Calendar Is A Vital Element of Your Marketing Strategy

July 3, 2018 | By | Live Chat, Marketing

Content is an essential and extremely crucial component of the digital marketing strategy for any business. However, how effectively you are able to execute your content strategy depends to a large extent on your content marketing calendar. Having a content marketing calendar in place offers several advantages to businesses, especially digital marketing teams. So, let’s […]

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Microsoft Bing Ads & Linkedin Audience Targeting

Microsoft’s Bing Ads to Allow Advertisers to Target Linkedin Audiences

June 26, 2018 | By | Marketing

In what may well prove to be a masterstroke in the online advertising world, Microsoft has announced that Bing Ads will soon be able to allow advertisers to target Linkedin Audiences. This functionality should be available by the end of the year. The announcement happened in the form of a quiet response by a Bing […]

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6 Tactics to Affect the Buying Decision Process on Instagram

6 Tactics to Affect the Buying Decision Process on Instagram

June 25, 2018 | By | Live Chat, Marketing

The sphere of digital marketing seems to be an ever-expanding one. As a result, businesses today have a number of channels and platforms through which they can reach their target audience. Instagram is one such platform that has found favour with several businesses of all sizes of late offering with the objective of driving their […]

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B2B Lead Generation using live chat

Top Tips to Master B2B Lead Generation Using Live Chat

June 13, 2018 | By | Live Chat, Marketing

The fact that lead generation is the primary objective of online marketing assumes even greater significance for B2B companies where the buyer’s journey is often a longer and more complicated process. As several marketing strategies jostle to capture the attention of the target audience, obtaining valid leads and achieving conversion targets is becoming increasingly difficult […]

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Live Chat (Human Chat) Vs Chatbots Vs NLP (Intelligent Chat)

Pros and Cons of 3 Customer Support Technologies: Live Chat (Human Chat) Vs Chatbots Vs NLP (Intelligent Chat)

May 14, 2018 | By | Live Chat

As the business world embraces technological advancements at a faster rate than ever before, customer service is seeing some major changes and companies are competing to stay ahead of the game. Among the lead generation and customer service tools that have gained popularity over the last few years, there are 3 major players that have […]

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